Ayaan Gupta has carved a remarkable journey that blends artistry, entrepreneurship, and cultural innovation into a single narrative of success. Beginning his career as a child artist in the early 2000s, he first came into the limelight through the much-loved Rakhi Ek Door series, a project that carried both emotional resonance and social relevance. Over the years, what began as a childhood performance blossomed into a full-fledged creative venture, culminating in Rakhi Eek Dorr 4, directed by Ayaan himself. The project, which captured the intricate emotions of family bonds, became a viral success on YouTube, crossing one lakh views and earning millions of impressions. It marked not only his growth as an actor but also his evolution into a capable director and cultural storyteller.
Parallel to his creative journey in front of and behind the camera, Ayaan Gupta demonstrated an entrepreneurial spirit that reshaped the event and entertainment industry in Jammu. With the establishment of The Decor Jammu, he gave the region a brand synonymous with elegance, precision, and world-class event design. Over a decade of service, The Decor has grown into a trusted name for weddings, corporate functions, themed parties, and cultural celebrations. Each project reflects Ayaan’s meticulous attention to detail and passion for turning moments into timeless memories. The company’s tenth anniversary marked not only a milestone in its own right but also a testament to Ayaan’s ability to nurture and expand a vision over years of consistent hard work.
His second major venture, We TV Entertainment, expanded his impact into the domain of media and content creation. With a focus on producing original and inspiring entertainment, We TV Entertainment became the launchpad for projects like The Satra Batra Show and The Ayaan Gupta Show. The Satra Batra Show, produced in collaboration with Mohit Sharma Films, created a unique reality platform that gave voice to youth talent while blending cultural themes with modern entertainment. Its grand finale in August 2024 captured wide attention, establishing the show as a creative achievement. Riding on this success, Ayaan launched The Ayaan Gupta Show on September 14, 2025, positioning it as a global-standard talk and entertainment program. With its blend of meaningful conversations and cultural engagement, the show has been praised for introducing a new style of storytelling to Indian audiences.
Beyond entrepreneurship and media production, Ayaan Gupta has remained committed to youth promotion and cultural advocacy. His ventures frequently serve as platforms for young artists, writers, and performers to showcase their talent, ensuring that creativity is nurtured at the grassroots. By connecting multiple organizations and initiatives, he has built a strong ecosystem that bridges tradition with modern innovation. Whether through stage events, music launches, or cultural collaborations, his role as a cultural promoter has brought communities together while highlighting the vibrancy of Jammu and the broader region.
Today, Ayaan Gupta stands as a figure whose work embodies both longevity and innovation. His long-standing contributions through Rakhi Eek Dorr, The Decor Jammu, We TV Entertainment, and his slate of shows reflect a career defined by vision and resilience.
His ability to balance entrepreneurship with artistic passion has made him an inspiration for youth and an architect of cultural growth. Looking ahead, with both his companies and creative projects poised for greater heights, Ayaan continues to shape a legacy that is not only rooted in excellence but also dedicated to the promotion of culture, creativity, and youth empowerment on an international stage.
